Apple Watch S7 Cell 41mm Graph Steel w.Midnight Sport Band

Big screen. 
Huge impact.

The larger display enhances the entire experience, making Apple Watch easier to use and read. Series 7 represents our biggest and brightest thinking yet.

Physics be damned.

The challenge was to create a bigger display while barely expanding the dimensions of the watch itself. To do so, the display was completely re‑engineered, reducing the borders by 40%, which allows for nearly 20% more screen area than Series 6. And over 50% more screen area than Series 3. That’s something to smile about.

Always-On Retina display. A brighter view of you. 

You don’t need to raise your wrist or touch the screen to see the time or other information and complications on your watch face, because the display is always on. And now it’s 70% brighter indoors when your wrist is down.

Smooth and continuous. 
The edge of design.

A subtle wraparound effect is created by refracted light at the edge of the display for a seamless integration with the case.

Breaking news: Series 7 is the most durable Apple Watch ever built.

Fundamental design changes were needed to achieve the vision of the larger Always-On Retina display. These same innovations also helped make the most crack resistant front crystal yet.

The future of health. 
On full display.

Measure your blood oxygen level with a revolutionary sensor and app. Take an ECG anytime, anywhere. Check your heart rate. Along with other innovations like mindfulness and sleep tracking to keep you healthy from head to toe. Series 7 puts more health insights in sight.